“We are honored to bring L’Étape by Tour de France to Romania, a legendary brand, unique in the world. Thus, we put Bucharest on the map of world cycling, being the 20th city that joins the expansion race of the L’Étape Series, an emblematic project that started almost 30 years ago. We invite the cycling community in the country and abroad to live the experience and adventure of the great champions, in the first L’Étape by Tour de France race in Romania, which will tell the whole world the cycling story of Bucharest, the Little Paris of the East. We thank all the authorities and sponsors without whom this dream could not have come true ", says Tudor Ștefan MOCUȚA, MPG CEO.
L’Étape by Tour de France will have, starting with 2022, the edition of L’Étape Romania, which will take place on August 27-28 in Bucharest. Both the competitors and the tourists and inhabitants of the Romanian Capital city are greeted with many surprises for this unique event:
- the three races being organized are: The Race 85 km (2 x city loop), The Ride 42 km (1 x city loop) and The CITY ADVENTURE 14 km, for beginners and children.
- participants will be able to discover, starting from the immediate vicinity of Constitution Square, on Unirii Blvd., important arteries such as Calea Victoriei, Kiseleff Boulevard and Libertății Boulevard, attractions that emanate history: the Arc de Triomphe, the Palace of Parliament, the C.E.C. Palace, the imposing building of the Bucharest City Hall, the Army House or the Romanian Athenaeum.
- L'Étape Romania by Tour de France Village will tell everyone the story of the legendary brand through an exhibition and numerous thematic activations, and on August 28, cyclists will become kings on two wheels for a day, experiencing the excitement of this iconic competition in the same race conditions like the professionals, from the starting point to the finish line, competing on the three routes to win the famous yellow jersey, a symbol of victory, excellence, passion and determination.
The Tour de France is the most famous cycling race in the world, watched every year with passion by millions of fans around the world. The legendary sporting event began in 1903, and the concept of L’Etape by Tour de France was born naturally in 1993, out of a desire to give amateur cyclists a chance to live this unique experience.
"Thanks to the four Romanian cyclists who participated in the Tour de France in 1936, Romania established an old connection with the Tour de France. For several years, cycling has been booming in your country, through the development of professional races and constant training, in addition to increasing the audience and the notoriety of the Tour de France. For all these reasons, we at ASO (the organizer of the Tour de France) are convinced that Romania deserves to be among the 20 countries in the L’Étape by Tour de France series. Participants will live the ultimate experience for amateur cyclists, having the chance to experience the legend of the Tour de France and to challenge each other, cycling through stunning landscapes and routes in the Romanian capital. Good luck to all participants! ” said Kévin QUINIOU, Head of L’Étape by Tour de France - AMAURY SPORT ORGANIZATION (ASO)
The Race Village will contain an open-air museum showcasing the brand, warm-up area, food court, mechanical assistance for cyclists, massage area, stage awards area and many interesting activations designed by the sponsors and partners of the event.
The event takes place in partnership with the Bucharest City Hall, the Department of Culture, Education, Tourism and PROEDUS. The institutional partners that support the event are the French Embassy, the Ministry of Sports and the Romanian Cycling Federation.
Many companies have joined as sponsors, while the title of Main Partner belongs to CATENA. "After 22 years of existence, Catena, an authentic Romanian brand, supports an iconic brand with a history of almost three decades. We are happy to be part of the great sports community of a world-renowned brand, supporting the passion and excellence in sports. We are convinced that, in addition to the components of competition and motivation, L'Étape Romania by Tour de France will succeed, with each edition, to transform the passion for cycling into a state of mind, into a language of healthy lifestyle. And because we want all sports enthusiasts to convey this message of a balanced and healthy life, we have joined as the Main Partner of this bold project, full of adrenaline and excitement", said Daniel ENACHE, Branch Manager Bucharest chain.
Official sponsors of the event are: Saunier Duval and Hervis, and partners: CEGEKA, Gold Nutrition, Reciclador, CCIFER, Panciu and Ana Are. The official suppliers of the event are: Protherm, Sanador, Perfect Tour, Continental Hotels and Ursus Cooler.
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About A.S.O.
With the Tour de France—one of the most popular international sporting events in the world—prestigious classics such as Paris- Roubaix, Liège-Bastogne-Liège, the Flèche Wallonne and Paris-Tours, as well as stage races such as Paris-Nice, the Critérium du Dauphiné and the Vuelta a España, A.S.O. is the world leader in bicycle race organisation with 100 days of competition each year. The globalization of cycling is one of its major areas of development. With the Saudi Tour, Deutschland Tour and the organization of the Arctic Race of Norway, A.S.O. continues to energetically contribute to the growth of cycling as an example of sustainable transportation for city centers.
About L'Étape by Tour de France
L’Etape by Tour de France is the world leader in mass participation cycling events, with events running in 20 countries and 26 events in 2022. L’Étape by Tour de France offers amateur cyclists the ability to race or ride a stage of the Tour de France in their own backyard. The Tour de France is the most recognizable annual sporting event in the world and is cycling’s premium brand.
About MPG Romania
MPG Romania, founded in 1997, is the market leader and trend setter in sports marketing and event management, with the largest portfolio of sports properties for amateurs in Romania. The agency coordinates over 1,000 sporting events a year, combining specialized know-how with unrivaled implementation, providing memorable experiences and customized solutions for local and global brands.
Offical website: www.mpg.com.ro
